The app is designed much like modern-day freemium games, with math “battles” designed to improve math skills, grades and test scores. Consumer advocacy groups file FTC complaint against edtech app ProdigyĪ coalition of 20 consumer advocacy groups, led by the Campaign for a Commercial-Free Childhood, have filed an FTC complaint against the popular edtech app Prodigy, which offers a math learning app for web and mobile. TikTok told TechCrunch the program is a test of its e-commerce solutions in Indonesia, and one of several product tests in the area of e-commerce. Here, TikTok explains brands have two ways to advertise, either by making their own videos or by working with affiliates. The company recently launched a “ Seller University” website aimed at its Indonesian audience, where it details how brands can advertise their products on video. Now, we’ve got a first look at some of the live tests around e-commerce that TikTok has in progress. The Financial Times recently reported TikTok was preparing to launch a range of new e-commerce experiences in 2021, including the ability for creators to share links to products, support for affiliate sales, and even livestreamed shopping. Top Stories TikTok tests a new e-commerce experience in Indonesia
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We’re also digging into the new iOS and Android betas, the FTC complaint against math app Prodigy and more. This week, we’ve got a first look at one of TikTok’s early e-commerce tests, which involves a program for sellers involving product anchors on videos and the option for affiliate sales. In 2020, investors poured $73 billion in capital into mobile companies - a figure that’s up 27% year-over-year. In 2019, mobile-first companies had a combined $544 billion valuation, 6.5x higher than those without a mobile focus.
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Currently, the average American watches 3.7 hours of live TV per day, but now spends four hours per day on their mobile devices.Īpps aren’t just a way to pass idle hours - they’re also a big business. And in the U.S., app usage surged ahead of the time spent watching live TV. The app industry is as hot as ever, with a record 218 billion downloads and $143 billion in global consumer spend in 2020.Ĭonsumers last year also spent 3.5 trillion minutes using apps on Android devices alone. Welcome back to This Week in Apps, the weekly TechCrunch series that recaps the latest in mobile OS news, mobile applications and the overall app economy.
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